restaurants, and the company logo was the Carl's Jr. "Carlos" was a reference to the "Carl" of "Carl's Jr.," and if patrons needed more clues that the chains were related, many Taco de Carlos outlets were situated next door to Carl's Jr. in the 1970s, company chief Carl Karcher moved into the burgeoning Mexican fast food sector, opening a string of restaurants called Taco de Carlos. And so, in addition to expanding Carl's Jr. had 100 locations in Southern California, also home to growing Mexican-style taco chains including Taco Bell, Naugles, and Pup 'n' Taco. That day happened to be April 20, or 4/20, the marijuana-smoking "holiday," and the burger came with a Santa Fe Sauce that contained hemp-derived CBD oil.īy the mid-1970s, Carl's Jr. in Denver sold the possibly illegal "Rocky Mountain High: CheeseBurger Delight" for just one day in 2019. Another item that stretched the definition of hamburger was the 2012 dessert called the "Brrrger," an ice cream sandwich with cookies for buns, chocolate ice cream resembling beef, and red and yellow icings to look like ketchup and mustard. A mahi-mahi sandwich didn't catch on in 1992, and in 2010, 100 locations in California and Indiana tried out a foot-long cheeseburger, which included all the fixings of a traditional burger but served on a baguette.
The restaurant's history is littered with bizarre products that came and went, or never even got past the test-marketing phase. has consistently successfully expanded its menu beyond burgers and fries, not every new item has found an audience.
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